When we talk about web design, one of the most important parts is the choice of the most suitable types for each project. In general, clients are often open to suggestions and advice, but sometimes come completely determined to use this or that typography and this or that size. And most of the time they are wrong.
Here we wanted to leave some basic tips on using typography in web design, which some will seem very obvious, but we can assure you that others will help you a lot.
The first thing one has to do when is faced with the choice of fonts for a web page is to clearly establish the hierarchy, whether by color, size, bold, etc. Basically we do this, because if we have a good hierarchy, the user will navigate much more easily throughout our web.
- Don’t make the text too small.
We always believe that everyone acts, feels and looks like us when carrying out the design of a website and it is not. We must know that not everyone has the same taste nor do we all see as well. That is why we must always establish a minimum size for typography so that people can read the contents without leaving their sight. A size of 14 points can be quite acceptable.
- Choose a typography suitable for the body of the articles or sections.
Sometimes you want to be «very creative» and make use of typographies that are a priori very original or provide a differentiating point on the rest, but one thing to keep in mind, is that the contents of a web must be legible. You can’t use a baroque typography or many embellishments for information that will be arranged in several paragraphs because that will create a negative impact among users. Krea Agency can help you with the task of finding the perfect typography you need to make the user feel comfortable visiting your website.
- Do not use too many fonts on the same page
This is basic. One can’t use ten fonts on one page because they are very distracting, and if we want the importance of the web to reside in content is counterproductive. This is not to say that there is someone who gets a fantastic website with a lot of typefaces, but it is a really difficult thing to do without making the staff dizzy. It is advisable to stick to no more than three fonts per page.
- Correct line spacing
Another important point when applying typography is to leave a line spacing that facilitates the reading of the contents. This is vital, because if we leave little space between lines will cause a feeling of high density of text and also make reading more complicated to users. Obviously it should not be passed.
- Do not use capital letters too much.
Users are usually not accustomed to reading texts where all words are in capital letters. That is why you have to be careful with this point, because if we put very long texts that are completely in capital letters we will complicate the reading to the users of the web.
- Don’t overdo the use of focused texts
For starters it is not at all comfortable for the user to read centered texts for the simple reason that each line usually starts at a different height and that makes it more complicated to follow the thread of what is read. Not to mention that it is much more complicated to play with the rest of objects on the web. Finally, when one finds a web where most texts are focused, the feeling is that of little professionalism. Use moderately centered texts and you will get right.
- Use a suitable contrast
This is another of those basic rules. Contrast is vital for a text to be readable, so choose colors and tones well to make it easy to read the contents of the web and not found.
And that’s it. Basically there are 8 rules that if you apply will save you from making beginner mistakes when designing any type of web project. Krea Agency can help you with