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Brief
X4vi3r
August 8, 2017
April 9, 2018
It's time to start!
Complete the following brief to start a project
Company Name
Company information (address, telephone, e-mail, etc.)
Company Philosophy (mission, vision, values, etc.)
What does your Company do?
What products or services does the Company offer?
What is your target audience? (age, gender, occupation, etc.)
Who are your direct competitors?
What is your differentiating value over them?
Do you have a website?
Yes
No
URL
Services
Branding
Web Design
Graphic Design
Digital Marketing
Web Design
Select the type of website you need
Landing Page
Multi-section website
Content Manager (Wordpress, Joomla ...)
E-commerce or Online Catalog
What sections do you need on the website?
In what language(s) will the website be published?
Spanish
English
Other
If you could give personality to your brand or company, how would you describe it?
Are there any customer service tools required? (Contact Forms, Chat, Forum)
When would you like to launch the site? Is there a mandatory release date?
It will be an Ecommerce or Online Catalog
Yes
No
Quantity of products
What are your website preferences within your area? (specify names of websites or companies, fonts, photos, type of menu, composition, etc.)
What sections do you need on the website?
Graphic Design
Choose the design you need.
Logo
Identity Manual
Stationery
Packaging
Infographics
Catalogue
Ad or Banner
POP Material
Illustrations or Vector Art
What style do you want to see in the design?
Modern
Professional
Fresh
Sophisticated
Artistic
Juvenile
Natural/Ecological
Vintage
Elegant
What colors predominate in your brand?
Are there any typefaces that you would like us to use?
Is there a logo / brand / style that you like?
Anything else you would like to mention about your preferences?
Digital Marketing
Select the digital strategies you need:
Social Media Management
Email Marketing Campaign
Inbound Marketing
SEO and SEM
Objectives pursued with the digital marketing strategy
Create awareness
Increase community in social networks
Generate traffic to a website
Selling through an e-commerce platform
Promote the refreshing of your brand / product image
Have you made any efforts in advertising or digital marketing? If so, please mention the results obtained.
Do you have a database of your clients and / or customers?
Yes
No
Indicate if there is a specific date that should be taken into account for the strategy.
For how long does the website has been online?
How many daily views has the website?
How many sales prospects are achieved monthly via web?
What web marketing tools are currently being used?
Would you agree to "repost" social media content from other sources related to your business area?
Yes
No
Branding
Provide relevant information of the project, idea or company to be conceptualized.
What is your vision for the new brand?
Does the new brand need to complement any existing brand (logos, fonts, colors) or is it independent?